We are still dealing with some of the fallout after major rifts in the National Resistance Movement came to the fore.
My interest for now, is to examine how three separate print media groups covered the story and how the content was delivered to the reading populace (given the literacy numbers and the incomplete social metamorphosis-a good chunk of our populace see only gibberish not words).
Print media still matters because it manages to keep the educated class interested and reading with a view of making good, massive investments In a floundering education system.
It is this group that then works its way through the masses to digest the information...regurgitate it and then feed it to its underlings who more often than not can do with some analysis and education.
And so the good old radio complete with its funny men, doles out pieces of data from the experts while toying with the intelligence of the populace with flat bed truck presentations of dance and humor served with an appearance of some stars.
The red pepper (15th March 2014 intelligence briefing) chose to focus more on relationships that grace had formed while in office and examined the results of the man hunt that followed. In a sense, they sought to see how many had benefitted from grace and who among those beneficiaries would remain faithful to the end. So the list gave names covering the full gamut of our known world complete with bio data and a little embellishment. This matters because people do not develop in isolation unless they are gods.
These developments are connections which the Chinese refer to as guangxi. In these parts we used to have references to "mwana wa Ni" which has quickly collapsed and been overtaken by the use of force( another phenomenon which seems to point to the rise of the lumpen proletariat-something never before imagined). So it is not so much whose son are you, but also who do you know...and what can you do?
But even more than all of this-can you beat the crap out of the competition-literally not figuratively. This reminds me of the 'sudden' rise of a genre of movies that favors fights largely managed by wealth elites and handled by larger often less educated class groups (fight club as well as some of the movies that emerged out of the
World Wrestling Federation).
The new vision was a little more cautious and rightly so...it has after all often been accused of towing the government line. What the reader needed was to depend on opinion pieces and separate contributions from columnists of influence instead of having to lean too heavily on the paper or the media group for that matter. A smart move given the stakes.
The monitor, which is part of another jagarnaut was a little more bold in its expression perhaps owing much of this to frequent run-ins with the enforcement arm of the law (closures and arrests of key media personalities). It's responses and much of its coverage was sent to its regional office and presented in its East African version (March 15th-21st 2014 with an article discussing the fall out between two prominent leaders, and an interesting apology form the group regarding an article published in their May 14th-20th 2012 edition, September 27th-October 3rd dealt with the subject but mainly from the broader subject of loyalties and alliances).
Experts or columnists from its smaller local daily the monitor were utilized for their knowledge but most importantly the paper also carried large ads about some major projects and ministries Karamoja, the Prison Department, Office of the Prime Minister to mention but a few.
The rest of the article that were published in between focused in 'untreated events' but equally important occurrences like the crisis in Southern Sudan (incidentally also loosely filed by a leadership challenge at the top), the award of tenders for the Standard Guage railway, and new developments in Malawi.
It would be tempting to go easy on a group that was literally paying the bills and allowing you to stay in business.
In terms of strategy, this was probably brilliant on the part of the movement for countering the drive of the East African to reach a larger audience by littering the paper with ad pieces detailing progress on other related governance events thereby saving some fragments of public sentiment.
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